GET IN THE PRESS: DO YOU REALLY WANT TO BE A CASE STUDY?
Journalists are always being asked by commissioning editors to find case studies. People who’ve lost …
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My Pearls of Wisdom
Posts in the Category: Getting Press Coverage
WANT PRESS COVERAGE? HERE’S WHAT TO ASK YOURSELF FIRST
I spent a few days doing some holiday cover at Cosmopolitan magazine recently, during mega-hectic press week. Joining the editorial team in tweaking copy and wading through mountains of proofs I was reminded that, half …
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