HOW NOT TO WRITE A BUSINESS BLOG

If you met someone at a party and they asked you to tell them about your line of business would you start quoting statistics and dry facts at them? Or lecture them so they panic …
Read More →If you met someone at a party and they asked you to tell them about your line of business would you start quoting statistics and dry facts at them? Or lecture them so they panic …
Read More →“I wish I was one of those people who could blog easily, who starts writing and it just comes out perfectly,” said the umpteenth person to me the other day. But listen, I seriously doubt …
Read More →Some people love to blog as a way of showing off. Connecting with their audience, making their voice heard. Or sharing their knowledge or passion as a means of raising their profile and directing traffic …
Read More →This is a guest post originally published on Merrill Consultants Blog.
The thought of blogging can fill the most confident person with terror. And part of the problem is struggling to find a …
Read More →Do you find it hard to get your tone right for your blog? Is it too formal, stilted, serious, bland or just SOMEHOW NOT LIKE YOU? Many people tell me that while they have no …
Read More →What’s your writing style? According to horror writer Stephen King ‘The road to hell is paved with adverbs’, and if those adverbs include ‘always’, ‘really’ and ‘very’, I see his point. These words are so …
Read More →Starting your business blog all guns blazing, full of good intentions, is one thing. But keeping it going after week five or six is quite another. And after week 30? That’s another story. What can …
Read More →One of the biggest mistakes business bloggers make is writing in the jargon of their industry. Concepts and processes that to you may seem a doddle will not be so straightforward to your reader, and …
Read More →If you want people to read your blog – and keep coming back for more – you need to make it engaging. Compelling, surprising, entertaining, genuinely edifying. Of course you do! Seems obvious, but you’d …
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