Does your website do you justice? Do potential customers clearly understand the benefits of working with you? With years of experience in copywriting I can review your website, compare it to the competition and work …
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If you’re thinking it’s insensitive to try and get press coverage during a global health crisis, you need to think again. The impact of Covid-19 on our lives is huge on many levels and in …
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If you met someone at a party and they asked you to tell them about your line of business would you start quoting statistics and dry facts at them? Or lecture them so they panic …
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“I wish I was one of those people who could blog easily, who starts writing and it just comes out perfectly,” said the umpteenth person to me the other day. But listen, I seriously doubt …
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Some people love to blog as a way of showing off. Connecting with their audience, making their voice heard. Or sharing their knowledge or passion as a means of raising their profile and directing traffic …
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This is a guest post originally published on Merrill Consultants Blog.
The thought of blogging can fill the most confident person with terror. And part of the problem is struggling to find a …
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I recently saw a social media challenge to explain your profession as badly as possible, with the idea that people have to guess what you do just from reading the description. So a personal trainer’s …
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Journalists are always being asked by commissioning editors to find case studies. People who’ve lost …
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I spent a few days doing some holiday cover at Cosmopolitan magazine recently, during mega-hectic press week. Joining the editorial team in tweaking copy and wading through mountains of proofs I was reminded that, half …
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Do you find it hard to get your tone right for your blog? Is it too formal, stilted, serious, bland or just SOMEHOW NOT LIKE YOU? Many people tell me that while they have no …
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