Marina has always had a way with words. Writing, reading, talking, communicating – letting words wield their power and make the right impact has always held an intense fascination. Let’s face it, she’s always had a ‘thing’ for the verbals. An English degree (told you she was good) and a night school journalism course led to a job as writer at teen mag Just Seventeen. Whether interviewing pop stars like Kylie and Take That or invoking the mindset of lovelorn teenagers, Marina spoke the readers’ language and soon gained a following for her accessible and likeable wordsmithery.
Her first magazine editorship was for teen glossy Sugar which, under Marina, frequently sold more than 500k, and the prestigious BSME Editor of the Year Award soon followed. Connecting with her readers had become a speciality, and when Marina became editor of fortnightly magazine More! she ditched its ‘ladette’ language and invoked a warmer, wittier tone. With the circulation increasing to well over 300k, Marina was voted Emap Editor of the Year in 2000 and shortlisted for a prestigious PPA award.
Developing a reputation for redefining and improving a magazine’s ‘voice’, she was made Editor in Chief of the Emap youth titles (Bliss, More!, New Woman and Just 17) in 2001, and in 2004 was seconded to struggling health and beauty magazine Top Sante, achieving its highest sales figures in two years. Launching a freelance career as an editorial consultant in 2005, with her uncanny knack for adapting to new markets and readers Marina soon found herself in hot demand – as a consultant editor at Cosmopolitan, acting editor on the launch of John Lewis Edition and acting deputy editor at Glamour, Look and SHE.
With wide experience of both pitching and commissioning magazine articles and a keen understanding of what it takes to get the editorial you want, Marina has now diversified into press consultancy. She uses her know-how and contacts to help launch small businesses in the press – especially those wishing to connect with a female audience. Entrepreneurs can also call upon Marina’s writing expertise to help craft web content, blogs, newsletters and brochures, all with the exact right tone to appeal to your customers.
Now teaching journalism at Goldsmiths and London Metropolitan universities, Marina writes for a variety of consumer magazines, including Prima, Red and Marie-Claire, business titles such as Director Magazine, and dailies including the Daily Telegraph and the Daily Mirror. She offers blog coaching and ghostblogging to busy entrepreneurs, and is available as a guest speaker for relevant conferences, courses and workshops.